For the release of Crest Be flavored toothpaste we created an interactive microsite. We showcased each new and exciting flavor as a ‘personality’ which the user could select, and experience the site accordingly. You could be the 'Inspirational One' (Vanilla Mint), the 'Dynamic One' (Lime Spearmint), or, my personal favorite, ‘a total Carrie.’ I mean... ‘The Adventurous One.” I mean... “Mint Chocolate.”

Once the user decides their Sex and the City character—I mean… ‘flavor personality,’ the paste animates and the site comes to life for a fun experience. Users are prompted to vote for their favorite flavor, and can see the results in real time.

Illustrations by: AkA Illustration